Sasha Fichera
Managing Director
Sasha brings over 17 years of experience across patient care, medical devices, and business leadership. She began her career in frontline healthcare before moving into the medical device industry, where she gained expertise in respiratory care, sleep medicine, oncology, surgical devices, infusion therapy, and IV systems.
Her career spans senior roles in sales, product management, and clinical support, as well as executive leadership positions in sales and marketing. Sasha later founded FutureMed Global, where she has led the introduction of innovative medical technologies into Australia and the Asia-Pacific market. In addition, she has successfully launched and scaled businesses in both healthcare and e-commerce, with experience in international markets across Australia, Hong Kong, the USA, and China.
With proven success in strategic sales, business development, and digital marketing, Sasha has negotiated distribution agreements, driven product launches in complex medical markets, and built strong partnerships with hospitals, surgeons, and procurement teams. Her experience combines clinical knowledge, commercial acumen, and entrepreneurial leadership, positioning her to guide FutureMed Global in delivering the latest healthcare innovations to clinicians and patients.